Describing the concept of the promo, Ethan explains: “It’s a culmination of meanings - from a young boy’s realisation of looming adulthood and sexuality, to he and his father coming to terms with the loss of his mother. His memory of her is slowly deteriorating and the only way he can hold onto this is by wearing her dresses and applying her make-up the way she used to when he was a little boy. “It’s an emotive coming-of-age story that nurtures a masculine relationship in a delicate way.”
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